Toybox has been chosen as Ambient’s charity partner for their Christmas fundraising campaign ‘One Black Button’. This unique fundraiser starts with a single black coat button which is then traded for an item of greater value. This trading up continues for a few weeks with the final item becoming a charitable donation from Ambient to support Toybox’s work providing street children with their birth certificates.
The black button seems like it has no value – but with some goodwill, generosity and a lot of fun it can be traded up for something of much more valuable. Similarly a birth certificate may seem like a small, simple piece of paper of little value but actually, it will change the world for the child who receives it.